LAUNCH
OTHERFRAME
We had the honor of creating the brand launch film for Otherframe. The concept was simple. As the frames swap, the hero moves through different environments. We took that idea and challenged it to another level.
We'd be lying if AI didn't come up in conversations early on, but we knew this film needed to stay human and grounded in the real world. We could've taken the easy route and shot everything around LA, but instead we asked ourselves, why not shoot this at one of the most beautiful landscapes on earth? Utah.
Three days of 4am call times, six-hour drives, along side an incredible Salt Lake City crew, we wrapped production and cooked in the edit bay.
Client:
OTHERFRAME
Category:
Commercial
Role:
